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3D Cover-The Perfect Investment

The Perfect Investment

The American Dream Has Shifted…

Not long ago, Americans were bent on home ownership. Most viewed it as one of their great life goals and their largest investment. No more. Almost overnight, the demographics have shifted. For an increasing number of Americans of all ages and backgrounds, renting is in, and home ownership is out.

…Will You Profit From This Shift?

Experienced commercial real estate investors know that the risk profile, returns and tax benefits of large scale multifamily are virtually unmatched. Unfortunately, access to these investments is unavailable to most investors. The author takes you on a journey through his surprising discoveries about the power of this unique asset class.

The Perfect Investment teaches you…

  • The secrets used by the super-wealthy to attain and maintain their wealth over generations (and why you’re not invited to their party).
  • Why multifamily investing scored 460% better than the stock market on a key risk vs. reward ratio.
  • Why investing in flips, single family rentals, and small apartments is a not a path to multi-generational wealth for the vast majority of people.
  • Why US demographics, the economy, and the fallout from the last recession have caused the perfect storm for the success of this asset class.
  • How multifamily investors “partner” with the IRS to reap significant profits while paying virtually no taxes. (Your CPA may not know these tax codes, but you need to!)

What people are saying…

The Perfect Investment is extremely compelling. So much so, that as soon as I finished reading the book, I contacted Paul and said, As an early stage entrepreneur that is always swinging for the fences on high-risk, high-growth startups, this is a much-needed wakeup call to balance my investment strategy with the highest return/lowest risk investment available. Well done, Paul!

Wade Myers, Chairman of RealManage (an Inc 5000 tech-enabled real estate management firm), tech entrepreneur and investor, and Harvard MBA and case study author


I have known Paul Moore for almost 30 years. His business ethics are only surpassed by his innovative marketing ideas which are sure to help anyone seriously interested in this space.

Barry Farah. Real Estate Developer. CEO, Precocity – Dallas, TX


Paul has done a great job using his deep and valuable knowledge about Real Estate Investing to provide a very helpful resource for anyone looking at the opportunity to build wealth in multifamily. This is a book that can be utilized by those that may have never considered the opportunity before, but may stand to gain profitably with Paul’s sound advice.

David Stevens, President & CEO Mortgage Bankers Association. Former US Assistant Secretary of Housing & Federal Housing Commissioner. Former Sr. VP Freddie Mac


Paul Moore has written a terrific book for real estate investors, new or experienced. He explains the benefits and provides a detailed but concise pathway based upon personal experience and in easy to understand language. A great recommendation for getting started in commercial real estate investment.

Allen Smith, Vice President Investments, Marcus & Millichap (top 10 US commercial brokerage – $33B Annual Sales)


The book is very impressive and complete. It goes beyond the basics and informs investors of all of the opportunities, and pitfalls, of investing in real estate. The ability for a potential investor, at any level of sophistication, to go to one location to access information about investing in multi-family real estate is very unique

Rick Graf, President & CEO, Pinnacle Property Management Services (top 5 US property management firm 146,000 apartment units under management)


As an investment advisor I am always seeking investments that will compliment the portfolio of a family or individual looking to grow their wealth without taking extraordinary risks. In this book, Paul builds a strong case for why multifamily housing provides a highly attractive risk to reward ratio on an investment you can actually touch and see!

Micah Spruill, Managing Partner, Aurora Investment Advisors


Paul’s career in real estate, his reputation as a trustworthy advisor, his niche in the recession-resistant multifamily sector, and his unique perspective on the true value of money make this book truly The Perfect Investment.

Ben Briggs, Executive Vice President, International Business. Briggs Freeman Sotheby’s International Realty


The Perfect Investment is a great introduction for anyone looking to venture into commercial multi-family investing. Paul’s approach during each step of the process is well defined and thoroughly explained. A perfect guide for the perfect investment.

Neal Golden, Vice Chairman and Texas Regional and President of Newmark Grubb Knight Frank (top 3 US commercial brokerage $100B annual sales)


Deep in my gut, I’ve always looked at large real estate as the safest way to make, and more importantly hold, wealth in a highly tax advantaged way. Paul brilliantly ties together the clear long-term demographic and societal trends of rental housing demand steadily increasing across a wide spectrum of groups.  Then couples that  opportunity to the inescapable benefits of economies of scale, lower investment risk, high-degree of investment control and not in the least, the manifold tax advantages compared to other investments. In “The Perfect Investment” he distills oracle level wisdom into simple to understandable concepts, reassuring and ultimately rewarding diligent investors that well managed, large, multifamily real estate is the right investment to achieve enduring wealth.

Andrew Miskovich, Engineer, Performance Analyst, Real-Estate Investor 

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